The success of social media marketing is based on the right mix of abundant strategies. The wrong mix will simply reduce the visitors from targeted clients rather than attract them. sumber artikel If you devise the social media strategies such as social media optimization on such basis as current trends, you are able to increase profits and use social networking sites efficiently for marketing. Allow me to share the recent developments highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Statement.
Low Usage of Social Bookmarking Sites
According to the analysis reports, the use of social bookmark submitting sites has lowered to 10 percent via 26 percent in 2011. This considerable drop of usage evidently indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketers, majority of sites (e. g. DIGG, Friendfeed) are almost declining. Therefore , it is not a superb practice to trust a bookmarking web page blindly for advertising purposes in the current circumstance. Instead, check for the sites that are most well-liked and perform the bookmarking very carefully.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are considered to be a powerful way to attract a large number of targeted customers at any given time. The research report says that around 80 percent of marketers aren't interested in using the most popular daily offer sites including Groupon or Living Community for their campaigns soon.
Now people put emphasis more on the considerable amount of returns that they obtain from their purchases after some time. Hence, it is advisable to work with social networking sites for long-term marketing goals rather than daily goals.
Leading Sites for Social Media Campaigns
Marketers exactly who use social media meant for marketing will obviously carry out social media promotions (using social networking sites pertaining to promotion) for their services or products to attract targeted consumers. The campaigns will be successful only if the relevant site is popular among the customers.
The research record indicates that online marketers who spend more than 40 hours a week for social media marketing conduct their campaigns considerably more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend half a dozen hours or much less a week on social media. Also, around 80 percent of marketers who have five or even more years of experience prefer LinkedIn than per cent of marketers having less than five numerous experience. Forum marketing has also decreased to 16 percent this year from 24 percent in 2011.
Around 67 percent of marketing experts are planning to increase campaigns through Twitter although it is a slight decrease from 69 percent last year. Young internet marketers, more than older ones prefer photo sharing sites including Instagram pertaining to launching campaigns. 62% chose blogging as a general rule suitable platform to perfect, which is the highest 1 followed by Google & (61%) and Fb (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Internet marketers use Facebook at a higher rate of 67% than other platforms. Regarding Business to Organization (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie data showing usage stats for each platform to find B2C and BUSINESS-ON-BUSINESS marketers.
B2B internet marketers use a more diverse variety of platforms compared to B2C marketers. Both of them will not completely utilize blogs and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to encourage blogs as they are thought to be the most popular social media platform. YouTube being the 2nd largest search engine, you may enjoy the benefits it provides by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) are becoming strong brands by making use of low cost YouTube video tutorials.
As B2B marketers increasingly use LinkedIn, they have an opportunity to employ SlideShare (owned by LinkedIn). This social networking entity can be used to get generating leads to get B2B organizations.
Fewer Check-ins Online
As per the research reports, we have a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this coming year. These services allow check-in to your places automatically online. The decline in these kinds of services indicates that individuals are now concerned even more about privacy and safety. Marketers may tackle this situation simply by introducing contests and rewards. This will inspire people to check-in more.
If you are still following a old strategy for social media, then it is the time for you to develop new tactics based on all these current trends. It is better to entrust this monotonous task to a respected social media marketing company that gives reliable social media marketing solutions rather than try putting into action the strategies on your own.